Design System Design to Scale
Avenue One
From zero to a design system that scaled. First designer hire. Scaled the brand, the component library, and the AI-powered workflows.
GTM Marketing for Homebuilders
Avenue One
A data-driven persona campaign built from a proprietary homebuilder database; a framework for an audience that didn't know the brand yet.
Brand Systems for a Biotech Startup's Growth
Tessera Therapeutics
Brand systems that scale with the science. A flexible visual toolkit for an innovative biotech, partnered with Edelman, turning complex innovation into a language investors and employees trust.
Growth Design for Early-Stage Startup
Truebiz
Design that helped close the round. Brand and investor materials for a YC-backed fintech through fundraising and go-to-market, building credibility in a crowded category.
Data Visualization for Market Analytics
Corcoran Group
Making complex market data make sense. A reusable data-visualization system that turned dense property data into clear, credible visuals — faster reports, sharper decisions.