Partnered with Edelman PR for a $300M Series C biotech company to unify brand communication across stakeholders.
THE CHALLENGE
Complexity to Clarity
Translate complex biotech innovation into a clear, credible visual language for investors, media, and employees while enabling scalable, consistent brand execution.
THE APPROACH
Strategy Into System
Partnered with PR firm to turn communications strategy into scalable visual systems
Built flexible templates and adaptable framework supporting diverse communication needs while maintaining essential brand standards and consistency
Balanced scientific credibility with innovation through biotech-specific design direction
Created social and digital templates for investor news, milestones, and media outreach
Designed cohesive internal collateral reinforcing brand presence
Developed visual guidelines and governance enabling cross-team adoption
THE IMPACT
Built to Grow
Established reusable visual foundation supporting ongoing communication needs through multiple growth stages
Boosted internal alignment and reduced production time through templatized, scalable system
Strengthened brand credibility and visibility across biotech and investor audiences
