Meet Ellen.
“When creativity meets strategy, design becomes the driving force behind business transformation and growth.”
Driving business impact through strategic visual design
Ellen is a strategic design partner who thrives at the intersection of business strategy and visual execution. As the design lead for startups and growing companies, she drives design end-to-end—from brand strategy and positioning to growth marketing and data visualization systems.
She operates as a true business partner, collaborating with founders, cross-functional leaders and executives to translate complex objectives into visual strategies that drive revenue, engagement, and market presence. With a multidisciplinary background in brand design, growth marketing, and business strategy, she sees the bigger picture and delivers design solutions that serve multiple business needs simultaneously.
Her approach blends strategic thinking with hands-on execution. Whether it's building a brand system from ground up, designing investor pitch decks that help new revenue streams, creating content strategies that grow audiences, or visualizing complex data —she delivered design solutions that move businesses forward and upward.
When she is not working, she enjoys pilates, yoga, running, or exploring the city or traveling around the world.
Ellen combines strategic partnership with full design ownership—collaborating directly with leadership, creating scalable systems for lean teams, and delivering business-driven design that grows with the company.
Expertise Areas
Brand & Design Systems
Building comprehensive visual identities and scalable design systems for startups and established organizations—from initial strategy through implementation frameworks.
Growth Marketing Design
Strategic B2B and B2C content design and marketing campaigns that drives measurable audience growth and engagement.
Data Visualization & Strategic Communication
Translating complex business intelligence, research insights, and strategic frameworks into clear, compelling visuals for decision-making.
Startup & Fundraising Support
Investor pitch decks, brand positioning for fundraising, and visual materials supporting critical business milestones.
Design Operations & Enablement
Establishing design processes and systems that enable lean teams to maintain brand consistency and move quickly.
