Driving Business Growth Through Design

Growth Marketing Design

Avenue One

Role

Served as lead designer  and strategic design partner owning end-to-end growth marketing design, collaborating directly with leadership to drive B2B lead generation and partner engagement through content strategy.

Challenge

Building brand authority and generating qualified B2B leads in the competitive proptech market while achieving authentic professional engagement—all organically without paid advertising or sponsored content investment.

Strategic Approach

  • Aligned content strategy with sales and revenue priorities with leadership

  • Built data-driven framework delivering investor insights

  • Streamlined workflows for consistent, high-quality output

  • Measured design impact on engagement, reach, and lead

  • Drove thought leadership and local real estate engagement

Design Execution

  • Designed scalable LinkedIn content and data-visualization systems translating complex market trends into actionable insight driving B2B engagement

  • Built cohesive and modular brand design across ecosystem enabling rapid, high-quality content production at scale

Impact:

  • Grew follower from 1,000 to 7,000+ followers over a 24 months organically

  • Achieved 15% engagement rate, exceeding LinkedIn B2B benchmarks (typically 2-3%)

  • Generated 17,000+ organic impressions and 2,200+ clicks driving qualified traffic

Company Avenue One

Disciplines Content Strategy / Interactive Design / Lead Generation

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